With and without “Official Site” in copy Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage...
Two Googlers elected to the American Academy of Arts and Sciences – Official Google BlogCongratulations to Peter Norvig, director of research, and Arun Majumdar, vice president for energy. Enhanced campaigns get Google+ annotations and an upgrade...
Another instance involved a UK local law enforcement agency's request to take down a YouTube video that falsely portrayed an official wearing a racist uniform. From July to December 2012 Google received 2,285 government requests to remove content...
You can read her full bio on the Official Website of Ella Fitzgerald. The "Queen of Jazz" is in the spotlight today on Google's homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago.
Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. A new analysis says Google Image Search traffic is...
Linking the app store page to the official app page on your website, and reciprocating that link from the website back to the app store page, will reassure the user that they’ve found the official app from the brand, not a fake or parody app.
I also explained that an official Penguin update hadn't been launched since October 5th, 2012, and that we were essentially racing Penguin. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Google's official policy is that responsive web design is preferred if it's the right solution for your user. So how can you build a site that addresses current and future cross-media challenges? In the jam-packed Next Generation Site Architecture...
While the page states that it is the official Twitter of Pope Francis, it is the same handle that was used by Pope Benedict XVI before him (and of Benedict XVI's tweets have been removed from the account, giving Pope Francis a fresh start).
The official word from Google: If you want to include a phone number in your AdWords ad, you'll need to use the call extensions feature. Starting in April, Google will begin disapproving any ads that include telephone numbers in the ad text...
Meet Vivastream – the official social platform of SES Conference so #1 is the person who is most important for you to meet according to your profile selections. Want to make sure you're meeting the right people and attending the right sessions...
Instead of posting comments by the brand page, users will be able to share their thoughts and read other people's thoughts without using the 'official' channel," he said. Although there has been no official announcement or comment by the social...
Wednesday, March 20 marks the official start of spring, and with that will unquestionably come variations in PPC, market-wide. We all know that the winter can be a challenging time, especially when it comes to suffering from ailments such as the...
Your Google+ page will be recognized as the "official" page for your brand and give it search preference over scrapers. Believe it. If you aren’t on Google+, you're on the path to irrelevance. As Search Engine Watch recently reported, Google's...
Meanwhile, online chatter seems to indicate that the latest, and perhaps the final, Google refresh may have started hitting websites yesterday afternoon, but there’s no official word from Google so the traffic flux some websites are experiencing...
The official help series can be found at google.com/webmasters/hacked, where Google has outlined an eight-step process for identifying the problem, resolving it, and repairing any damage your rankings may have suffered due to malware.
Consequently optimization for India is often done in a non-official and non-native language, English. Is the official language of a country its dominant language in search? I should only optimize for the dominant or official language in each country.
You can learn more on the official International Women's Day site. How do you create a Google Doodle that fairly represents women of all shapes and sizes? That was the challenge for Doodle artist Betsy Bauer, who designed today’s tribute to half...
