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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    While Norwich City wanted to engage their fans (and they have over 3x the number of followers than the Leeds United official twitter account), they should have realized that there was a prevailing sense of anger amongst the Leeds fans about the...

  2. Bing Boards: New Search Experiment Highlights 'Inspiring Content'

    From the official Bing Boards page, it's Bing's way of "trying something new .to see what happens. Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards.

  3. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    In travel segment, a lot of people were looking for price points, book now, percent off, coupons, savings, as well as “official site” in the ad title and description. He says the way people are searching and interacting with technology is changing...

  4. How to Dominate the Entire First Page of Google

    The most difficult part of owning your brand terms on the first page of Google is getting other domains outside of your official site to rank organically. Controlling the conversation around your brand is critical to upholding and improving...

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Unless, of course, your viewpoint is that of a government official responsible for controlling the unruly masses in the Middle East or North Africa. I talked about how Google+ provided a hub by which users could be tied to their websites, content...

  6. Google Reports Surge in Government Takedown Requests

    Another instance involved a UK local law enforcement agency's request to take down a YouTube video that falsely portrayed an official wearing a racist uniform. From July to December 2012 Google received 2,285 government requests to remove content...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. A new analysis says Google Image Search traffic is...

  8. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Linking the app store page to the official app page on your website, and reciprocating that link from the website back to the app store page, will reassure the user that they’ve found the official app from the brand, not a fake or parody app.

  9. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    I also explained that an official Penguin update hadn't been launched since October 5th, 2012, and that we were essentially racing Penguin. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.