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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In September 1998, the same month that Google was incorporated, its founders Larry Page and Sergey Brin set up office in Wojcicki's garage in Menlo Park. Ramaswamy is a software engineer. Wojcicki joined Google in 1999 as employee number 16, pushed...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    We're structured in 3-person teams so when a new team member comes on, they start working directly, in the same office, with that team. Before we hire a software developer we sit them in front of a computer and require them to write code.

  3. Could Bing Ever Overtake Google in Search?

    Let's not forget about Microsoft Office. To me, this is the one "core" market that Bing can take advantage of using their hardware/software to push Bing adoption. While at a Bing Ads event last week, an engineer pretty much confirmed my feelings...

  4. How to Deal With Search Marketing Burnout

    You find yourself using the word "hate" a lot – "I hate what I'm doing"; "I hate this project"; "I hate this office". You start to dread going into the office or opening your email app. While I was working for a large-scale software developer, I...

  5. A 7-Step Landing Page Template to Convert Prospects into Leads

    Three weeks later the police were at his office door, leading him away in handcuffs… One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers...

  6. 14 Tips on How to Become a More Efficient SEO Professional

    Most SEO professionals will spend time in Microsoft Office. Stay Focused With Helpful Software and Browser Extensions A good place to start is by installing useful software and browser extensions. If you’re at work, you know there are things that...

  7. Beware of Red Flags When Searching for SEO or Web Dev Services

    When you walked in to their office, a $10,000 a month digs by the way, you notice a young woman sitting at the front desk, but where is everyone else? The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the...

  8. How to Define a Web Analytics Process to Drive Better Insights

    Include the pride of your new reporting enhancements with everyone involved including your web development team, project management office, quality assurance team, and business partners. Customization of data collection code is of paramount...

  9. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software trials or discounts, office supplies, clothing, or even an iPad. Beyond cool toys you can take back to your kids or branded gadgets...

  10. Google Passes Microsoft to Become 2nd Largest Tech Company

    While Microsoft operates online, with its Bing search engine for instance, it still relies on its PC-based Windows operating system (OS) and Office software. Some financial analysts think the news is related to a shift from the Microsoft dominated...

  11. Top 5 Micro-Conversions You Should Measure

    Whether you serve white papers in PDF format, client forms that need to be filled out before an in-person meeting or office visit, or you have a software demo available for download, file downloads are a micro-conversion that must be measured.