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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    Three weeks later the police were at his office door, leading him away in handcuffs… One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    Most SEO professionals will spend time in Microsoft Office. Stay Focused With Helpful Software and Browser Extensions A good place to start is by installing useful software and browser extensions. If you’re at work, you know there are things that...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    When you walked in to their office, a $10,000 a month digs by the way, you notice a young woman sitting at the front desk, but where is everyone else? The impromptu mockup you’ve put together with Photoshop (I know, you have learned it along the...

  4. How to Define a Web Analytics Process to Drive Better Insights

    Include the pride of your new reporting enhancements with everyone involved including your web development team, project management office, quality assurance team, and business partners. Customization of data collection code is of paramount...

  5. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software trials or discounts, office supplies, clothing, or even an iPad. Beyond cool toys you can take back to your kids or branded gadgets...

  6. Google Passes Microsoft to Become 2nd Largest Tech Company

    While Microsoft operates online, with its Bing search engine for instance, it still relies on its PC-based Windows operating system (OS) and Office software. Some financial analysts think the news is related to a shift from the Microsoft dominated...

  7. Top 5 Micro-Conversions You Should Measure

    Whether you serve white papers in PDF format, client forms that need to be filled out before an in-person meeting or office visit, or you have a software demo available for download, file downloads are a micro-conversion that must be measured.

  8. Obama’s Google+ Hangout: Google Angers Potheads, President Won’t Dance a Jig

    The Oval Office Hangout was an opportunity for citizens to ask questions left lingering after the State of the Union address and interact with the president in a very real way. His question asking why the U.S.is trying to extradite a British...

  9. SEO for Naver – Korea’s Largest Search Engine

    Huge thanks to Kyle Choi of NHN (Naver’s U.S.office) for helping me figure this out. As pointed out in my recent article on Naver’s paid search, it's a dynamic, complex software system appealing to an affluent yet small market by Asian standards...