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  1. 26 Free Must-Have Tools for PPC Success

    It's even possible to have multiple users editing them at once – something you can't do with Microsoft Office. OK, it's free if your computer has Microsoft Office, which 90 percent or so of us do. Several experts suggested tools that are fixtures...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Staffed largely by professional journalists, the NASA Public Affairs Office operated more like a newsroom to rapidly disseminate information to the world press. The NASA Public Affairs Office's growing ranks of journalists understood what...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    We're structured in 3-person teams so when a new team member comes on, they start working directly, in the same office, with that team. Conferences such as ClickZ Live and Pubcon offer onsite workshops, clinics, boot camps and certification...

  4. Google Boldly Rejects UK Privacy Laws in Safari Snooping Case

    Claimants in the UK are concerned that the Information Commissioner's Office will not take such a stern line, according to reports. According to a statement released by the firm, Google has filed court papers that say it will "contest the right of...

  5. How to Deal With Search Marketing Burnout

    You find yourself using the word "hate" a lot – "I hate what I'm doing"; "I hate this project"; "I hate this office". You start to dread going into the office or opening your email app. Let's stay happy, do great work, and live lives that have...

  6. 10 Vital Steps to Building Social Influence

    Where and how you consume news, interact and engage with information, people and calls to action is likely influenced by whether you're at home, the office, on the road, at the ballgame, school, or wherever you happen to be.

  7. 14 Tips on How to Become a More Efficient SEO Professional

    Most SEO professionals will spend time in Microsoft Office. However, most SEO professionals live on the web, where distractions are myriad and something new crops up almost every minute. If you’re at work, you know there are things that you could...

  8. Future Forward - Shifts in the Digital Revolution at #SESLON

    An office worker's memos in 1950 have turned into email today. Here's a recap of more live coverage of SES London 2013 Day 1: The world used to use search as a gateway to documents kind of like a library, but now it's what he calls a "web of the...