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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Thankfully, we don't receive much walk-up traffic in our office since we cater to marketers in national-local businesses. After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    User research takes many forms, but it always means getting out of the office and meeting with actual users. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil...

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  4. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    The Article 29 European watchdog admitted last week that it doesn't know yet how to handle complaints related to the ruling, with the Information Commissioner's Office (ICO) also admitting that it needs more time to figure it out.

  5. SEO vs. SEM Timelines: A Medical Analogy

    My office uses doctors and medication as an analogy and it seems to get the message across. Let's say you are in the doctor's office for an ear infection. Most business owners don't understand how SEO works and, quite frankly, could care less.