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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. From an organic search standpoint, displaying relevant content related to page content provides more...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. For example, a retail marketer could create a Custom Audience of website visitors from desktop devices who have abandoned...

  3. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life. She immediately assumed control of the company and its products and services.

  4. Why You Should Combine Your PPC & SEO Strategies

    The retail industry has the greatest percentage (25 percent) of advertisers that are effectively coordinating paid and organic search results, followed by financial services at 21 percent, travel at 16 percent, technology at 13 percent, and health...

  5. International Search Marketing Guide to the Holidays

    Concentrating your search efforts around quality B2C products and services and travel, you'll certainly find some success. Search success in Korea means you can let your campaigns run for a longer time then anywhere else in the world.