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  1. What is SEM? Depends on Who You Ask

    In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted from offering SEO services to focus on paid search via search engine marketing services. Google In a "Learn with Google" online vocabulary reference Google...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. A perfect use case would be if you sell cell phone...

  4. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about the quality of your website. The best content for driving long-term value is content that satisfies real needs...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics offers a wider variety of data than AdWords can offer alone. Integrating Google AdWords and Google Analytics makes for a data rich experience. Here are three examples of how combining Google AdWords and Analytics can help improve...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search...