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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. I was part of the relocation effort and the number of decisions...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    If you are going to collect a customer’s email address, the least you can do is provide more than just special prices and discount offers. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast...

  5. The NSA Has a Hush-Hush Google-Like Search Engine

    The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence outfits. Documents gathered by The Intercept show the system in use in 2007, and call the information that it...

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google now offers advertisers the ability to use unique numbers on your website to see which campaigns are driving calls. Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when getting to your website.

  7. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    SAP has a mix of content offers that are gated (behind registration) and not gated (freely available). While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by...

  8. How to Solicit Feedback from Prospects and Customers

    For example, every couple of months some company or other offers me a $25 Amazon.com gift card to take a customer satisfaction survey. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about...