Its flexibility into WordPress themes is great too, as you can add templates to use with the shortcode NextGen offers (more information on using NextGen templates can be found here). Although Lightbox is included as an option within NextGen itself...
Marketing Programs – associated offers and content to support sales. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are...
Google Play Music All Access offers its catalogue of millions of tracks to users for a monthly fee of $9.99. Much like Spotify, Google Play Music All Access offers a personalized radio feature. Google has confirmed earlier rumors that it was...
Now individual sitelinks can be created and then assigned to ad groups, the “override” at the ad group level offers the ability to mix and match and gain a precision new to the ad extension feature. A whirlwind of upgrades, information, and new...
Mobile offers are a great way to get some real data that applies to your business. My agency ran mobile offers campaign and found that for every one sale via mobile, 11 more converted offline. Mobile traffic continues to grow and become a larger...
The services that an SEO agency offers are often advertised on their site, along with a price. Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question.
Extra: Yelp also offers social features for users to help them find their friends on Yelp and see what they have been reviewing and what they recommend in any given area. Although the restaurant industry is no doubt the most present on the site...
The cable TV industry offers a similar mix of paid and basic channels. The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January.
These customers shouldn't be treated like any other customer – you should understand their intent and present them with the right offers at the right time. A recent survey by Telemetrics and xAd showed that 50 percent used their mobile devices to...
Seeing more content on the YouTube homepage? In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change, or rather a series of changes, coming to the homepage feed (or sub-box...
I like the simplicity it offers, the Chrome extension and it's as "set it and forget it" as you can be without making a mess. You're running around all day, you're battling your email and you're taking care of your customers.
The challenge site's home page offers other reasons to choose Bing, including their "smart and always fresh" home page, video previews and translation service. As Google rolls out its Fiber service in Kansas, Bing has moved into Topeka, just a...
Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and Facebook Exchange ads (FBX). Simply put, FBX offers an even more powerful way to target. They shouldn't.
Special offers or deals Ad copy testing is one of the basic tenets of PPC advertising. The ability to test several ad variations at once is valuable to advertisers. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing...
Google Now also offers personalized news feeds, such as scores and updates on a user's favourite sports teams and leagues. Google has launched its Now predictive search platform for Apple's iOS. The company is bringing the platform to Apple's...
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. One page out of millions gives Mozilla trouble with Google.
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
This Google authorship tutorial offers additional methods. Google Analytics offers content experiments that allow you to test multiple versions of a web pages to determine which one is performing the best.
This offers the same benefit that email can, but we all know that sometimes meetings are best when people can collaborate and all focus on one task at once. Expanding internationally is extremely challenging.
You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business. Competing with the big names, giant retailers, and pop...
