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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    According to the research, marketers are more likely to want personalized offers, "with 72 percent of marketers preferring them, versus 55 percent of consumers. When an online local listing for a business is incorrect, who’s to blame?

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    For example, American Airlines offers access to the Admirals Club lounge for free if your Klout score is high enough, and Caesars Palace will give "points" for tweeting and posting to Facebook. The new ClickZ Live conference series kicked off in...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    If you’re new to Amazon and looking to set up a product listing page, Amazon offers a handy resource guide, complete with a handy checklist. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Dynamic website personalization (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria. When you provide a personalized experience, visitors remain on your website longer...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. What did you just click on? Look at the ridiculous headline for this column.