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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Who offers a similar service to the same market? The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. The lessons are in no particular order, but include challenges from starting...

  2. Dealing With Onsite Duplicate Content Issues

    Google offers advice here for URLs containing specific parameters. Matt Cutts offers some great advice as to what e-commerce sites can do to prevent the problem of duplicate content here. The problem of duplicate content arises when there is more...

  3. Do Weak Links Reveal Powerful Opportunities?

    Build on your strengths – look for markets in which you already have a high presence and build on that position by creating specific offers or link-building campaigns targeted at that market. It seems a new feature released by Majestic.com earlier...

  4. Native Advertising for Small Business: The Missing Link?

    Small businesses have a hard time creating content that offers readers something truly valuable. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Additional elements worth sharing include staff details, current offers, supported charities, organization memberships and more; once you locate the data, be sure to keep track of it. I was part of the relocation effort and the number of decisions...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    If you are going to collect a customer’s email address, the least you can do is provide more than just special prices and discount offers. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and...

  8. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast...