SEO News

Off Topic Selling Links

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  1. Recovering from Penalties, Penguin, and Panda

    If you're selling links for traffic, make sure you nofollow them. Links: The Good, the Bad and the Ugly The Golden Rule for links (and this is directly from Google) is: Any links intended to manipulate PageRank or a site's ranking in Google search...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and...

  3. A Few Lessons I Learned About Online Writers Down on the Content Farm

    The only exception is if the site that reprints the article links back to Suite101.com (and I hope people aren’t that stupid, after Panda). Until early this year, content farm-type sites positioned themselves as the experts in everything and needed...

  4. Search and the Law: Attorney Deborah Wilcox

    I remember at that time that MSN was using the moniker "featured links," and that had even some search marketers confused. It was Ralph Nader's commission which had written a letter to the FTC, complaining about how search engines were not properly...

  5. Pricing Models for the Small SEM Shop

    NOTE: Article links often change. Friesen recommended that companies work off gross revenue figures since the SEM has no control over the clients' costs. As Friesen's presentation moved forward, the topic of performance-based contracts was approached.