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  1. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    In 2012 Moz found a clear correlation between content length and links for their blog posts: Do you really think that misusing "their" vs.there" is going to make any difference in the social shares, links, or comments that you get?

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just think of it from the perspective of where Google wants you to basically say "Yes, the quality of this author, content and links I can personally vouch for. While this worked well for a period of time, it wasn't long before this tactic was...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    It's been long speculated that social signals are treated in a similar fashion to links, meaning they have an impact on rankings. Will social signals ever become more important than links? I see the world of SEO continuing to be focused and even...

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    One person approached Matt to say a competitor was ruining them by pointing paid links to their site. Yet when he looked into it, he discovered paid links from 2010 pointing to their site, and said there was no way competitors would have bought...

  5. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    If you're paying for links, it's more likely that it's an off-topic or an irrelevant blog post that doesn't really match the subject of the blog itself. Many guest blogs don't have the highest of standards, and could be seen as paid links in the...