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  1. Your Job Is to Make Google Look Good

    Other Person: "You are telling me I need links, but I can't simply buy them. Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of being of benefit to the...

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  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Include a well-balanced number of good internal links The most important thing that can be gleamed from this year's report is that the quality of links, content and signals are becoming more and more relevant with each passing year, Searchmetrics...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    In 2012 Moz found a clear correlation between content length and links for their blog posts: Do you really think that misusing "their" vs.there" is going to make any difference in the social shares, links, or comments that you get?

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Just think of it from the perspective of where Google wants you to basically say "Yes, the quality of this author, content and links I can personally vouch for. While this worked well for a period of time, it wasn't long before this tactic was...