At iAcquire we understand that off-page optimization involves monitoring your domain authority, anchor text distribution and staying abreast of algorithmic fluctuations to ensure you maintain your visibility in the SERPs.
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals...
Can the user make phone calls from the mobile page? You don't turn off customers with a bad mobile site and lose them to a competitor. If you come across a website that is executed nicely on mobile, then take a look at how they did it by examining...
Off-site factors Build rank for your Google+ Local Page by optimizing the most important ranking factors (on-site/offsite factors, social media/mobile factors, reviews) Step 1: Claim Your Google+ Business Page
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
I would also recommend thinking of how this type of analysis can be incorporated into an A/B test to further explore the ROI of the content (it might be the design of the page and not the content that is impacting revenue).
DF: First off, make sure you have the lang tags (meta language tags) installed to tell us what language/region on the content on the page is targeting. This morning I caught up with Duane Forrester from Bing as he prepared to kick off the Reykjavik...
To give my interpretation on the study, eBay won't lose any measurable number of sales if they turn off their extremely ineffective PPC campaign," Mintz said. Though the 25-page study may be accurate from a statistical perspective, Todd Mintz...
Factors affecting the quality of a link are very well described, and again, I've argued some of these points with clients. Moogan explains trust, diversity, and relevance and how those three factors matter for a link.
Recent studies have shown users spend an average 14.7 seconds looking at the organic search results - with 8-15 results on a results page, that's about 2 seconds per listing to grab attention. The next step along the route to revenue looks at the...
From Keyword Stuffing to Off-Page Factors Page and Brin devised what they called “off page factors” to determine whether a web site or a web page was relevant for a particular search term. And pretty much every month over the past 7 years, Google...
There are so many user-agents that asking a CDN to store a special version of a page for each user-agent might be too much of a burden. As it turns out, implementing the Vary User-Agent HTTP header effectively turns off the caching of pages.
Just as an average CPC can throw you off track, your average position can do the same. Now this metric is becoming increasingly irrelevant with campaigns that use sitelinks to send people to the most relevant page on the site.
These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
Improving landing page load times. Switching to automated bidding is one of the quickest edits you can make, and the results can really pay off. It adjusts factors such as your bids, times of day, as well as keywords and placements.
With Panda, it’s not enough to sprinkle a couple keywords on a page and call it a day. Many businesses were taken off guard when it first hit and have paid search engine optimization (SEO) consultants a large sum to recover prior search performance...
Having a 360-degree analysis of all factors affecting rank of a page for all targeted keywords and then optimizing these factors is part of a winning 2013 strategy. Ensuring you have balanced on-page and off-page strategy is key to success of...
A sticky nav is one that doesn't move with the page. Before you start laying out your page into long-form scrolling bottomless wells, ask yourself the following questions: In the case of the sticky navs, annoyance factors will be dependent on use...
If the printed catalog has page numbers in it and the publisher simply removes blank pages, the page numbering will be off. If a publisher decides to create a catalog with design elements that fit the tablet experience, the publisher should...
Difficult issues to detected and attribute are related to external factors that don’t make your performance fall off a cliff. Conversion optimization testing: We’ve seen conversion rates increase and decline dramatically due to testing on the...
