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Off Page Factors

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Google’s 200 Ranking Factors: The Complete List – BacklinkoGood compilation of ranking factors/signals...

  2. SEO Fail! 10 Most Commonly Overused Website Techniques

    A sticky nav is one that doesn't move with the page. Before you start laying out your page into long-form scrolling bottomless wells, ask yourself the following questions: In the case of the sticky navs, annoyance factors will be dependent on use...

  3. Google Catalogs Design Tips: How to Best Showcase Your Products

    If the printed catalog has page numbers in it and the publisher simply removes blank pages, the page numbering will be off. If a publisher decides to create a catalog with design elements that fit the tablet experience, the publisher should...

  4. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    Difficult issues to detected and attribute are related to external factors that don’t make your performance fall off a cliff. Conversion optimization testing: We’ve seen conversion rates increase and decline dramatically due to testing on the...