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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Tesco was in the midst of a controversy over using horse meat in its burgers...

  2. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Bottom line, it comes down the best practices. We have seen sites that will launch a new development website that was previously noindexed, and forget to take off the noindex tag," Cutts said. So how can you know why exactly your site isn't a...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. Content should be updated each time they return...

  4. 5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

    It’s one line of code… but the wrong implementation could cause serious SEO problems. It’s only one line of code, right? Double and Triple Check with Devs: Make sure you follow up with the development team to make sure everyone clearly understands...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The conversation then jumped to Reddit, where Don's "The Perfect Jeans for the Perfect Body" line found its way onto some distasteful memes. People were running around, papers were flying off desks, phones were ringing with nobody to answer them.

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    By adding one line of code to your Google Analytics snippet, you could fire off an event to GA after a certain amount of time elapsed. And if you've ever had to quickly get new tags up and running, then that last line probably got your attention.