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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now Google is starting to develop a solution to measure in-store transactions that track off-line conversions. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Tesco was in the midst of a controversy over using horse meat in its burgers...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Bottom line, it comes down the best practices. We have seen sites that will launch a new development website that was previously noindexed, and forget to take off the noindex tag," Cutts said. So how can you know why exactly your site isn't a...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    One example is Visual Website Optimizer (starting at $49 per month), which provides a simple line of code that allows you to target consumers based on multiple variables and deliver dynamic content. Content should be updated each time they return...