Ah well, the microsite gets points for an interactive "persuadatron" with avatars courtesy of Oddcast. "Black or Titanium? is the question posed to ThinkPad fans. My question to Lenovo: Do you really expect a favorite-color poll to catalyze a viral...
Avatars are courtesy of Oddcast. A new sub-chapter in the marriage of phone to Web. General Mills' Cheerioke lets you call in a song and then watch an avatar of your own design sing the recording back.
The Fallon-created Paygoism Saves site uses an Oddcast-created preacher avatar named Reggie to delineate the precepts of pay-as-you-go. A viral try from I Cant Believe It's Not Butter got some love (registration) from Stuart Elliott of The Times...
