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  1. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Relax, I'm not saying keywords are obsolete. There was a time when web copy written primarily for users or for search engines was quite a bit different. Skilled copywriters could get their point across to both in an unobtrusive fashion.

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Simple keyword reporting methods have become obsolete. The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe. Even the very subject on the correlation of change and...

  3. Big Data: An Introduction for Search Marketers

    That’s not to say that big iron is obsolete – it means that many more enterprises and companies can leverage data rich services than before. Subscribers to a news alert about “big data” will receive no less than 10 new articles per day.

  4. 3 Ways To Loop In-House SEO Strategies Into the Enterprise Agenda

    All I was trying to do was help her business by optimizing their SEO program, but what I realized was that maybe she felt a bit insecure about her experience in online marketing, thereby thinking that if I were to do SEO for her business division...

  5. Censoring Google is the Cure for Piracy?

    Perhaps rather than spending millions lobbying Congress and fighting a few websites or forcing search engines to censor search results, Hollywood could figure out a new, more affordable and smarter global delivery model that would render piracy...