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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    PushState also requires a modern browser, but then again, so do many modern AJAX and SPA sites, so you are most likely already going down the road of tossing obsolete browsers and their users to the side of the road.

  3. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    Relax, I'm not saying keywords are obsolete. There was a time when web copy written primarily for users or for search engines was quite a bit different. Skilled copywriters could get their point across to both in an unobtrusive fashion.

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Simple keyword reporting methods have become obsolete. The great philosopher Heraclitus once said "change is the only constant". But wait? Einstein said a similar thing about the universe. Even the very subject on the correlation of change and...

  5. Big Data: An Introduction for Search Marketers

    That’s not to say that big iron is obsolete – it means that many more enterprises and companies can leverage data rich services than before. Subscribers to a news alert about “big data” will receive no less than 10 new articles per day.

  6. 3 Ways To Loop In-House SEO Strategies Into the Enterprise Agenda

    All I was trying to do was help her business by optimizing their SEO program, but what I realized was that maybe she felt a bit insecure about her experience in online marketing, thereby thinking that if I were to do SEO for her business division...