Having an interest in astronomy, a day where I can observe the things I study on my own time would satisfy me. Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in...
In this step, you observe the situation, trying to evaluate the important elements that will affect your plan and goals. The concept is simple: every decision is based on an ongoing, never-ending loop in which you Observe the situation, Orient...
In a watershed research initiative conducted with NBC for the 2012 London Olympics, a panel of Olympics enthusiasts were recruited in order to observe their media consumption habits across multiple platforms to better understand how consumers...
You can observe how at first the story is reported by passers-by. Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising professionals will...
You don’t have the time to learn everything from experience, so read, watch, observe others and then give it your own spin. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with...
It’s also hard to go wrong when you observe behavior and see how customers walk through your landing page. You know you’ve hit the big time when you end up in a feature article in Wired. That’s what happened when Brian Christian wrote about the A/B...
As a simple rule of thumb, try to attribute fair assumptions in revenue generation, cost savings, or visitor satisfaction back to the trends you observe. Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data...
Not only do you observe and distort and filter reality as they do, you identify with this perception as if it’s the only logical one. Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads?
But Search Engine Watch was one of the few to observe that YouTube had done more than round up the usual suspects to create new channels. Ran Harnevo, who leads The AOL On Network, made a surprise announcement on the AOL Blog at the beginning of...
Watch the ad then observe the Facebook ad. Interactivity is a cool feature and all, but old school mass media muscle still builds brand recognition better than anything else out there. And that's why cross-channel marketing works so well – you can...
Observe the click conversion (actually bought the item) vs.view through (viewed did not click, but later converted) conversion, to see how you can better strategize your campaigns. However, sitting in on A Beginner’s Guide to Paid Search, a...
Another hint to the importance of author to Google as an organization is that they're even sacrificing some valuable ad space to feature authors for certain queries, as you can observe in the screenshot below.
On January 4, 2012, we inserted a four-star Yelp review for a specific client listing as a means to observe, and prove/disprove two elements: Much of these record sales can be attributed to Apple's iPhone 4S, with its unique voice searching...
We were surprised to observe users following instruction from the banner to read tweets,” Redwood said. Companies may have just one chance to convert a Twitter brand page visitor to a follower and need to make best use of the new page features...
and "You Can Observe a Lot by Watching" (2011). I’ve been asked to make a few predictions about the future of video. As Yogi Berra might have said, “It's tough to make predictions, especially about the future.
Enter "mario brothers" and the YouTube Insult Generator will observe "You aren't Super enough for Mario. Comments to your YouTube videos can provide valuable feedback and additional information about your audience as well as your videos.
Next, observe “Piano stairs - TheFunTheory.com - Rolighetsteorin.se” below. In the 21st Century, I’d use the phrase “the sun never sets on the wide, wide world of online video” to describe the global media opportunity facing marketers.
But while Twitter has largely been the venue of spectators to violence and is a handy public venue for journalists to observe, it would appear the non-public BlackBerry BBM messaging network has been the method of choice for organising it...
With added focus on seasonality, we observe relative shifts in this activity, around holidays and other special occasions. The next time you’re shopping online and moving toward checkout, pause and think about the gift wrapping option.
Whatever your level of social media marketing efforts, if you measure these three numbers at least once per month and track their relative movement over time with simple sparkline graphs via spreadsheet charts, you’ll be able to regularly observe...
