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Observe

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  1. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    All you have to do is stand in the middle of Times Square and observe the people around you: at least 50 percent of the crowd will be using their mobile device in some capacity at any given moment. We all know that mobile is important.

  2. Social Media Competitive Analysis: A Lesson from the Fashion Industry

    Now let's look at how you can quickly establish a reference or target for your own marketing goals, based on what you can observe from your competition and/or industry. You can obtain insights across an industry to establish competitive benchmarks...

  3. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    Having an interest in astronomy, a day where I can observe the things I study on my own time would satisfy me. Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in...

  4. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    In this step, you observe the situation, trying to evaluate the important elements that will affect your plan and goals. The concept is simple: every decision is based on an ongoing, never-ending loop in which you Observe the situation, Orient...

  5. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    You can observe how at first the story is reported by passers-by. Joel Lunenfeld, Twitter’s VP of Global Brand Strategy, will be a keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising professionals will...

  6. 5 Ways to Make Web Analytics Data More Insightful

    As a simple rule of thumb, try to attribute fair assumptions in revenue generation, cost savings, or visitor satisfaction back to the trends you observe. Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data...

  7. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    But Search Engine Watch was one of the few to observe that YouTube had done more than round up the usual suspects to create new channels. Ran Harnevo, who leads The AOL On Network, made a surprise announcement on the AOL Blog at the beginning of...