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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are spammers and malware authors clicking on Facebook ads that appear around the site to Like sites, rather than using the Facebook search function, where they have access to dozens or hundreds of results per keyword, all lined up neatly for...

  2. What Role Should the Government Play in Our (Searching) Lives?

    All of the recent coverage got me thinking about how, even though many Americans would like to see government play a more limited role, it has always served an important function in our lives. No news there, but the clear cut objective at that...

  3. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Form To Function What emerges from their objections is that there is a fundamental disconnect between the form to function of Google Instant. The upshot of the tension between recognition and relevance, on search engines, is that a user's need for...

  4. Assembling Your Landing Page Optimization Dream Team, Part 3

    In the case of landing page optimization, you're mainly concerned with the Web browser and the content and function of your landing pages, so the UX professionals will likely come from the specific disciplines of human factors, user-centered...

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