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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    When you do follow up, your prime objective is to get people to tell you more about their answers – it's not the time for you to ask new questions. However, that material may not be complete – a client's knowledge of their own customers is often...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    These metrics are all directional and indicators to a larger business objective. Let that business objective drive your decisions. Last month I posted an article that looked at the relationship between click-through rates and average position.

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead last. Given the digital marketing industry's focus on content marketing, it seems like a good time to...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our objective was to place ads in front of these moms on the GDN in an effort to get them to click and purchase. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate...