SEO News

Objective

RSS
  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    He added, "Much like our content creators, we find that brands on YouTube – like T-Mobile, Samsung, Dove and Pepsi – all share a common objective: to cultivate a direct relationship with their consumers – one built on engagement and authenticity.

  3. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Source content from magazines (recurring features, themes, short form and long form) newspapers (timely, objective, sensational) and television (storytelling, recaps, previews) More than two-thirds of client-side respondents (70 percent) to a new...

  4. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    New customer acquisition is the primary objective, and search allows SMBs to get in front of prospective customers who aren't already familiar with their brand, but are in need of their products or services.

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Select the Branding objective in the “Columns” drop down to see how broadly a video ad was viewed. To help you organize the metrics that matter most to your campaign, AdWords for video has introducing the Column Sets feature which groups relevant...

  6. Focus on Who, What and How Before Crowdfunding Your Project

    Layer in raising capital – the primary objective of crowdfunding – and you're in for an interesting ride. Crowdfunding is a proven way to raise capital and go-to-market at the same time. But, don't launch a crowdfunding campaign without a clear...

  7. Google Plans to Combine Mobile & Desktop Ads

    Can Google remain objective when they’re proposing an amalgamation of services that defies all conventional knowledge (even their own) and seems designed for one purpose only: to generate revenue. In his opening statements, Page introduced an idea...