SEO News

Objective

RSS
  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    The main objective of the hunt is targeting audiences. Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective feedback. The original algo hit typically feels like a punch in the gut, with...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Task optimization's primary objective is to avoid automating current frustrations. Ask your UX candidate what an appropriate UX objective should be for your project. If "delighting the user" is a useless UX design objective, what is a useful one?

  4. Content Conundrum: The Vanity vs. Performance Dilemma

    It's the modern-day content marketing dilemma – subjective vanity versus objective performance. However, if you tie this to a business or performance objective, then the metrics become useful indicators as part of a large content measurement equation.

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    When you do follow up, your prime objective is to get people to tell you more about their answers – it's not the time for you to ask new questions. However, that material may not be complete – a client's knowledge of their own customers is often...

  6. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    These metrics are all directional and indicators to a larger business objective. Let that business objective drive your decisions. Last month I posted an article that looked at the relationship between click-through rates and average position.