SEO News

Objective

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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead last. Given the digital marketing industry's focus on content marketing, it seems like a good time to...

  2. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our objective was to place ads in front of these moms on the GDN in an effort to get them to click and purchase. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate...

  4. A Simple Test to Guide Every UX Design Decision

    Adding something that increases user delight (or other user experience objective) is usually secondary to helping the user solve their primary problem, but is still a worthy consideration. There's a simple test to determine if you actually need one...