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Obama Campaign

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  1. 10 Vital Steps to Building Social Influence

    The stakes may be different, however it is likely that success is as important to your business or brand as it was for Obama campaign. Because the Obama campaign was molded around principles of community organizing, the core strategy focus to...

  2. As Goes Paid Search, So Goes the Election?

    Generally speaking, the paid search efforts in support of the Republican ticket were more splintered than those in support of the Democratic nominee as 18 pro-Romney sites plus the Republican candidate’s official campaign site sponsored ads on...

  3. Government SEO is Broken

    The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.

  4. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    In contrast, the methods of Obama’s campaign are a bit different and much more direct. Top Election 2012 Search Terms: Obama barackobama.com is not owned by the government as some may believe, but rather it is registered via GoDaddy with Privacy...

  5. Marissa Mayer Brings Hope to Yahoo

    One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack Obama. Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful.

  6. Obama Beats Romney Early in Digital Marketing Race

    The Romney campaign has gradually been stepping up its investment since late last year, but Obama’s consistent past investment combined with the clear increase in 2012 investment demonstrates a strong belief in the power and influence of paid...

  7. Hitwise Tracks Presidential Candidates' Social Media Campaigns

    Obama s Facebook pages are the most visited among all the current candidates. Many suspected Trump of running for president as a ratings stunt for the 11th season of “The Apprentice,” and it seems his act ran out of steam after Obama released his...

  8. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. Agree or disagree with Obama's in-office efforts, but there is a similar parallel to such in marketing.