PPCNY Governor Candidate Spitzer Targets Google Ads Against Prosecution Victim

NY Governor Candidate Spitzer Targets Google Ads Against Prosecution Victim

New York gubernatorial candidate Eliot Spitzer is apparently targeting campaign ads on Google to the name of one of his prosecution targets. Spitzer, currently New York’s
attorney general, has ads showing up when people search for AIG — the acronym of insurance company American International Group. More details from Reuters in
NY’s Spitzer Gubernatorial Campaign Goes to Google

Google’s policies allow for terms that are also trademarks to be targeted with ads as long as the trademark isn’t used in ad copy. Spitzer’s ads apparently didn’t do that,
saying only “Spritzer for NY Governor.” When I run that query now, I also don’t see the ads at all. However, it was
interesting to see a New York Times ad targeting the word:

NYTimes.com
Business

Insurer Admits Bad Accounting
Read this article at NYTimes.com
nytimes.com

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y