SEO News


  1. Holiday Season Search Trends of Top U.S. Retail Brands

    Both are bidding on their own keyword, and McDonald’s is bidding on misspellings such as "macdonalds" while Subway is focusing more on the nutritional aspect of their brand, purchasing keywords such as “subway nutrition facts”.

  2. Tis the Season to be Shopping: How Virtual Goods Are Impacting Holiday Shopping Culture

    Eating is oftentimes a social convention as much as it's for nutritional value. It's the holiday season once again, and many people around the world are in the throes of a culturally mandated gift giving frenzy.

  3. Super Bowl SEO: Who Had the Best Organic Gameplan?

    A second option would be to offer people who may want to learn more about Doritos’ nutritional value, for example, the option of going to the viral site or choosing a more informational site. The Super Bowl has long been the premiere event for TV...

  4. A Closer Look At Microsoft's Instant Answers

    Nutritional information: Search for ‘beer carbs’, ‘chicken protein’, or ‘fudge fat’ and Live Instant Answers returns data from the USDA. Continuing our four-part series on the special information sections creeping into general search results, today...