Tim Ash provided a few of rules of thumb to successful landing page optimisation: "never let the BPU (Business prevention unit) (IT) make the decisions" and "eliminate the HIPPO (Highest paid persons opinion)".
Meet Tim Ash at SES Chicago on December 7-11. In this environment you can spend some of your media dollars on testing and still hit your volume numbers by squeezing more conversions out of the lower ad spend.
All online marketing campaigns and programs should be run "by the numbers. The difficult part is in knowing which numbers to use and when. Remember, the statistics Law Of Large Numbers tells us that our measured conversion rate average will...
Your dread may grow as objective evidence of poor design starts to mount: high shopping cart abandonment rates, extensive call-ins to the toll-free support number, high bounce rates on important pages, and lower-than-expected conversion numbers.
Confessions of an SEO Copywriter (You don't need a lot of copy) Posted by Nathania Johnson Jul 21, 2009 One of our very own SEW experts, Tim Ash is featured on the cover of the summer edition of Online Strategy Magazine.
From the law of large numbers we know that when sampling a very large number of visitors, the measured conversion rate will approach the true probability of conversion. And probability theory is concerned with the study of random events.
For more on landing page optimization, check out Tim Ash's SEW columns. Susan Boyle's YouTube videos probably helped with the numbers. According to comScore's Video Metrix, U.S. Internet users viewed 14.5 billion online videos in March, up 11...
Free Webinar 5-19-2009 Posted by Tim Ash May 18, 2009 I have been speaking about improving conversion rates for years in my Search Engine Watch regular column as well as conferences and workshops worldwide.
Using Video Spokespeople to Increase Landing Page Conversions Posted by Tim Ash Apr 9, 2009 When I speak on the topic of landing page optimization I am often asked about embedded video and the use of the walk-on video spokespeople that appear from...
If you're looking for a great book on landing page optimization, check out Tim Ash's book or get some tips in his Search Engine Watch By The Numbers columns. Whenever I ask a prospect what their goals are, all too often their answer is, "We want to...
This is a topic covered on a regular basis in By the Numbers by Tim Ash, so I won't delve into it too deeply here. The first of these is ARIN, the American Registry for Internet Numbers. Increasing conversion efficiency should be the goal of every...
Use digits instead of words to write out numbers (e.g.instead of "forty seven") Today, I'll focus on the other key elements: tone and style. Tone Most Internet surfers are constantly subjected to a barrage of promotional messages and advertising.
In today's By the Numbers column, "Writing Sales Copy For Conversions, Part 2," Tim Ash explains that you're missing an enormous opportunity by not creating a hype-free zone on your landing page. Once visitors end up on your landing page, you're no...
In today's By the Numbers column, "Writing Sales Copy for Conversions," Tim Ash explains that changing your approach to writing can often lead to a double-digit increase in conversion rates. One of the most common components you can test is sales...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 4 ," Tim Ash concludes his four part series on the ideal people you need to maximize your site's profits. Landing page testing isn't just about creative...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 3," Tim Ash examines three more roles: the copywriter, marketing manager, and user experience expert. We've already described some key roles necessary for...
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 2," Tim Ash continues with a look at more key roles needed for a successful landing page optimization program.
In today's By the Numbers column, "Assembling Your Landing Page Optimization Dream Team, Part 1," Tim Ash outlines some key roles that you'll need to fill with the right kinds of people, or your ideas will never see the light of day.
In today's By the Numbers column, "Landing Pages and the Decision-Making Process," Tim Ash reminds us that at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
Testing," Tim Ash explains that the real experts on the design of your landing pages are your Web site visitors. In today's By the Numbers column, "Landing Page Optimization: Guessing vs. Even the most experienced experts will be wrong much of the...
