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Numbers Tim Ash

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  1. Landing Page Optimization Pitfall -- Not Collecting Enough Data

    All online marketing campaigns and programs should be run "by the numbers. The difficult part is in knowing which numbers to use and when. Remember, the statistics Law Of Large Numbers tells us that our measured conversion rate average will...

  2. SearchDay | Trademark: The Next Generation

    Using Video Spokespeople to Increase Landing Page Conversions Posted by Tim Ash Apr 9, 2009 When I speak on the topic of landing page optimization I am often asked about embedded video and the use of the walk-on video spokespeople that appear from...

  3. 3 Keys to a Successful Web Presence

    If you're looking for a great book on landing page optimization, check out Tim Ash's book or get some tips in his Search Engine Watch By The Numbers columns. Whenever I ask a prospect what their goals are, all too often their answer is, "We want to...

  4. Writing Sales Copy For Conversions, Part 2

    Use digits instead of words to write out numbers (e.g.instead of "forty seven") Today, I'll focus on the other key elements: tone and style. Tone Most Internet surfers are constantly subjected to a barrage of promotional messages and advertising.

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  5. SEW Experts: Writing Sales Copy For Conversions, Part 2

    In today's By the Numbers column, "Writing Sales Copy For Conversions, Part 2," Tim Ash explains that you're missing an enormous opportunity by not creating a hype-free zone on your landing page. Once visitors end up on your landing page, you're no...

  6. SEW Experts: Writing Sales Copy for Conversions

    In today's By the Numbers column, "Writing Sales Copy for Conversions," Tim Ash explains that changing your approach to writing can often lead to a double-digit increase in conversion rates. One of the most common components you can test is sales...