Shuman Ghosemajumder, a well-known Google employee in the analytics area, has previously challenged the validity of Click Forensics' numbers in a personal blog. But Shuman admits higher numbers when he states the numbers are inflated by 40 percent.
UPDATE: Google's Shuman Ghosemajumder spoke with FIC as well, and has more of his response on his blog That's the number that Fair Isaac's numbers would correspond to. FIC decided to put out a press release and speak at its user conference about...
From Google's Shuman Ghosemajumder: That's the number that Fair Isaac's numbers would correspond to. I've also blogged separately about how these numbers should be looked at, in Fair Isaac Click Fraud Report Spreads False Alarm.
Davis' role will be similar in some respects to that of Google's Shuman Ghosemajumder, business product manager for Trust & Safety at Google. Ghosemajumder has been the voice of Google's click fraud prevention efforts at industry conferences and in...
In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google's Shuman Ghosemajumder. This revelation is the latest in a series of moves designed to offer...
In addition, the amount of invalid clicks that are not proactively detected and are caught by advertisers is less than 0.02 percent, according to Google's Shuman Ghosemajumder. Ghosemajumder counters these arguments with examples of Google's...
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Unfortunately, the majority of the available...
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Unfortunately, the majority of the available...
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Unfortunately, the majority of the available...
Google Refutes Click Fraud Numbers, Once AgainIn response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two-part post on his personal blog. Want a snapshot of the day's search marketing news?
In response to the latest click fraud report from Click Forensics, Google's Shuman Ghosemajumder has responded in a two part post on his personal blog. The point is that their data collection methods are inherently flawed and any resemblance their...
Google Says Click Fraud Makes Up Less Than 2% of Invalid Clicks - Google's click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual click fraud rate is more likely just a fraction...
Google's Response to "The Sausage Manifesto" Google's Shuman Ghosemajumder responds to Jeffrey Rohr's open letter to paid search networks about click fraud. Although actual numbers are endlessly debated, these metrics are treated as the lingua...
Each search engine had developed a team of engineers to address click fraud and invalid clicks -- the Click Quality team at Google, led by Shuman Ghosemajumder, and the Click-Through Protection team at Yahoo, led by John Slade.
Google Says Click Fraud Makes Up Less Than 2% of Invalid Clicks - Google's click fraud guru Shuman Ghosemajumder says click fraud makes up less than 2% of all “invalid clicks”, which means the actual click fraud rate is more likely just a fraction...
Yahoo & Google Commit To An Other Independent Click Fraud Audit At SESDonna Bogatin snagged both John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety into agreeing to an other clickfraud audit.
