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  1. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Website visibility used to be called just SEM (search engine marketing...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    It’s possible to reach statistically significant numbers with these survey responses, depending on how many respondents you pay for when launching these surveys. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You're at the very tip of the head in terms of quality--most of the scuzzy people take advantage of massive numbers of small, not-very-savvy bloggers who will throw up any submission they receive. I changed the title of this post to make it more...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger...

  5. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    By linking Google Webmaster Tools with AdWords, Google also has given us a report using the same search query data except with more accurate numbers (not rounded). You can access this data in Google Analytics from Dashboard > Acquisition > Search...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Business details such as phone numbers, store hours, payment options, and video are especially relevant to mobile users. The minutiae of YouTube optimization deserves its own post but a few special caveats for mobile include adding keywords in the...

  7. Landing Page Optimization: How to Identify Testing Opportunities

    If you ever have any trouble trying to convince your boss, IT staff, or other teams that you want to start testing try and show them current conversion numbers, or better yet current revenue numbers, Cutroni said.

  8. Penguin 2.0 Forewarning: The Google Perspective on Links

    This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. This starts at the very core of how they think about online marketing and search engine optimization (SEO).