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Numbers Search Decision Making

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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot to tell you what your users are doing. Users will continue to get savvier, search engines...

  2. Google Palestine: Is Google Taking Sides?

    In this case, we are following the lead of the UN, Icann [the Internet Corporation for Assigned Names and Numbers], ISO [International Organisation for Standardisation] and other international organisations.

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed. There are many who argue that this problem is of Google's own making. If the New York Times accepted a guest post from...

  4. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Calls are a key activity along the mobile path to purchase and the study confirms that mobile marketers should ensure their campaigns include phone numbers as most consumers want to connect with the business before making a final purchase decision...

  5. How Well-Run PPC Campaigns Reveal Valuable Inside Information to Competitors

    Take large credit card company like Capital One, who has numerous competitors that exist in the same market and have roughly comparable numbers in terms of responses to direct mailers. These numbers would be ubiquitous throughout comparable...