Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Bing Delivers Five Times as Many Malicious Websites as Google – PC Magazine By the numbers: Google (272 malicious results...
If your top niche phrase boasts a whopping 1000 in the search volume column, then phrases in the 100 range are still viable. So most of the time we gravitate toward the high numbers, the big guns, the big phrases with the big volume attached.
I could devote a few hundred pages to social link building, but for this column, I'm zeroing in on one key aspect of the social graph. The engines will be looking for footprints in this content, and while I don't expect penalties, don't be...
Editor's note: This column originally was published on September 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. The Bing tool is nice because it provides actual numbers for the keyword...
Think of it this way: if you were to fill into the revenue column for the Furby, what amount would make you happy? All that you really need to do is look over the numbers and PPC data. Google search results show that the Furby company website...
Contrary to popular belief, you are better off turning the entire quality score column off and ignoring it entirely,” according to McDonald. Quality Scores are Like Cholesterol Numbers Recent discussion among search marketers over whether lowering...
Google's Distinguished Engineer outlined three bulleted points on his "major issues with this article": the left-hand column is counted as non-search, when the left-hand column is entirely about search.
Author's Note: Thanks to Optify CEO Rob Eleveld for his assistance writing this column. Often marketers are graded just on a specific result like leads per quarter or traffic numbers. Given the pace of change in online and digital marketing...
Immediately in the left column you will start to see an overlay that shows you how much your average bid and resulting CPC would have to be if you were to advertise in the MainLine (ads that appear above organic results) or in the SideBar (ads...
General bugginess, delayed reports, showing average position in search results, and rounding numbers has led to many disregarding the search query report in frustration. The results of Next Lowest Bucket - Visits column is filtered by anything...
My prior column "Link for People, Not Search Engines," was met with a few favorable responses and responses asking for more concrete advice/examples. For the remainder of this column, let's forget the search engines exist, or say for the sake of...
Editor's note: This column originally was published on October 22, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. Siri's favorite color seemed to be a reference to the Matrix film, a digital...
Editor's note: This column originally was published on July 24, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. With 10 million confirmed users of Google+, and comScore reporting there were 20...
Editor's note: This column originally was published on June 27, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. The first part of this column discussed how to drive better rankings for your...
So, we moved away from the old column format (remember that? However, overall, there was not a single negative impact on traffic numbers and as you can see below, the charts tell a fantastic story of growth.
But then I realized I'd have to put that on almost every column, and then I'd have to make a graphic and then it all just starts to sound like a project and I then think "I have enough to do. The reason for that is, believe it or not, if you use...
My last column looked at how to monitor your incoming links. In my last column, we looked at three different tools for measuring incoming links: Google Webmaster Tools, Open Site Explorer and Majestic SEO.
But their connection is clear, as this column for the past few years has fed on the convergence of social, local, and mobile (SoLoMo). Some of this might not be terribly new, but the usage numbers and growth continue to surprise us and indicate...
First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. When we have the opportunity to analyze a paid search account for the first time and...
