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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    By linking Google Webmaster Tools with AdWords, Google also has given us a report using the same search query data except with more accurate numbers (not rounded). If using Google Analytics, from Dashboard click Acquisition > Adwords > Destination...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Core KPIs just fluctuate without a seeming trend, profits slump and it becomes an uphill battle simply to return to the base numbers of the past. Then, to normalize the trends for months with differing numbers of days, and really compare apples to...

  3. Dialing Into Success with Google AdWords Call Tracking

    Calls tracked through mobile click-to-call activity as well as manually dialed calls through the forwarding numbers are all tracked in your AdWords data. Google entered the foray a while back by introducing Call Extensions directly into the AdWords...

  4. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    A lot of the keywords came directly from the AdWords Keyword Tool, and I've also used SEMRush and other tools to study concepts and extract keyword ideas. Use the AdWords Keyword Tool, SEMrush, and other tools to build out a database of keywords...