SEO News

Numbers Search Ad Spending

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  1. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. For those who might not know what those little "ad" symbols indicate on...

  2. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be sure to replace example placeholder numbers with your own values or industry-relevant estimated percentages. We're estimating numbers to help justify and compare options for economical use of corporate function budgets.

  4. Holiday Season Search Trends of Top U.S. Retail Brands

    Look at the numbers above – the Facebook ads for the retailers discussed are extremely varying, and therefore the budgets for social media advertising is differing greatly for these stores. When it comes to ad keywords, Best Buy is taking the route...

  5. PPC Ad Strategies: How to Prepare for the 2011 Holidays

    We’re talking about some staggering numbers. This means that how you leverage keyword selection, ad copy, and landing page experiences will influence consumers to make purchases in real-time. Are you leveraging ad copy that calls out the duration...