True to most high-end smart phones, users tap phone numbers to activate a call. Specifically, ads that include local phone numbers are being clicked between 5 and 30 percent more than those without. This isn't just the phone number itself being...
Also interesting is the traditional method used to contact these local businesses – the telephone (PPCall opportunity). And 68% said they would most likely use the phone number on the website to contact a vendor.
alliance today is the potential for click to call and pay per phone call (PPCall). These are two distinct things: click to call is a VoIP-based calling infrastructure and PPCall is a billing or ad model.
