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  1. Google Supports New Schema for Multiple Business Phone Numbers

    Googlebot is better learning how to understand business location information like specific phone numbers for departments or multiple locations. Recently announced, Google launched support for new schema.org markup that helps your organization...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro targeting. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Consequently, it has become ever more important to keep local profiles up to date, displaying the correct address, store hours, and phone numbers. If an action-based term is searched such as [call them], Google will get the phone number from their...

  4. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Their latest Droid phone ad even plays with the attitude of them taking over. That Google knows conversion numbers of successful advertisers cannot be denied, whether they use such information for developing programs and products is unknown.

  5. Top Level Trends of SEM Worldwide in 2010 and 2011

    The main impact is likely to be the rise of mobile phone usage. This trend goes hand in hand with the rise Smart Phone sales. But when you look at sheer numbers there is some shift: Asia leads the way with around 825 million users; Europe is next...

  6. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Example: If I worked for Verizon or AT&T, and wanted to engage people interested in finding the right cell phone, I might approach users who ask questions or mention the word "cell phone" and help with their purchasing decision.