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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You want to interact with them, and most importantly give them a voice. You go to the site to read about finance, but the site is friendly and doesn't make you feel like you're about to get lost in numbers and jargon.

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. Then add Neilsen's DMA data to the spreadsheet and divide your unique visitors by Neilsen's...

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Clearly, Google is interested in making voice search work. Companies with multiple retail locations can benefit from voice searches by keeping their local profiles up to date, especially Google Maps. People are now utilizing voice search across...

  4. Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos

    Now, if you have your flight information in your Gmail, Google Calendar, or Google+, you can simply type or use voice search to ask “What’s my flight status? Google has launched a new feature designed to make it extremely easy for travelers to find...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Voice Search: Voice search sources results primarily from the main Google index and while SEO professionals may feel more pressure to optimize for natural language queries vs.keywords, at this point, it's still not quite semantic, utilizing...

  6. Google Warns Secretive Government Group Could Kill Open Web

    Only governments have a voice at the ITU," the company said. In addition, ITU is pleased to note that private sector companies and civil society organizations have registered to attend WCIT-12 in large numbers.

  7. Funny Flirting with Siri; The Apple of My iPhone

    Upon hearing that Stephen Colbert asked Siri to 'write the show' for him, because he had been playing with the voice recognition technology so much that he had forgotten to script his own show, I thought to myself, "hell yeah, I can relate to that.

  8. Search Engine Watch Redesign Breaks Records

    This strategy especially made sense as SEW editorial is not a single voice but collates a multiplicity of perspectives from expert contributors. However, overall, there was not a single negative impact on traffic numbers and as you can see below...

  9. As Twitter Hits New Milestone, CEO Talks Google, Search, Apple, IPO, Privacy

    We respect and defend the user’s voice,” said Costolo, recalling their run-in with the U.S.government last year, when they refused to simply comply with a controversial secret court order to hand over user account information.