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Numbers Forensics

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  1. Battling Click Fraud is Important for All Involved

    Click Forensics published its numbers for click fraud during Q4 2008 and it appears the fraud numbers are climbing. Shuman Ghosemajumder, a well-known Google employee in the analytics area, has previously challenged the validity of Click Forensics...

  2. SearchDay | Yahoo's New Era

    Click Fraud Increased Slightly in Q4 2008 Posted by Nathania Johnson Jan 28, 2009 Click Forensics has released click fraud data for the fourth quarter of 2008. Track Those Alternate Conversions SEW EXPERTS: BY THE NUMBERS It's natural to think...

  3. SearchDay | Zappos + Twitter = Innovative Success!

    Click Fraud Declines Slightly in Q2 2008 Posted by Nathania Johnson Oct 23, 2008 Click Forensics has released click fraud data for the third quarter of 2008. Building a Data-Driven Organization BY THE NUMBERS Organizations with streamlined...

  4. Highlights from the SEW Blog: April 21-25, 2008

    Q1 2008 Click Fraud Down from Last Quarter, Up from Last YearClick Forensics has released data showing a decline in click fraud rates in the first quarter of 2008. Search DataWe've already seen the numbers from Hitwise, Compete, and comScore.

  5. Yahoo Steps Up Click Fraud Efforts

    While it's heartening to see an increase in transparency from both Google and Yahoo, advertisers should be wary of getting a false sense of security from these kinds of numbers, according to Tom Cuthbert, president and CEO of click fraud...