Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the...
Conversion rates on tablets for retail/e-commerce campaigns is nearly 20 percent better than on desktops. Tired of splitting your campaigns out purely because they need different ad extensions (e.g.different phone numbers or different sitelinks)?
This simple pair of segments will need to be slightly different if your site is e-commerce or not, because it will depend if you're using goals or e-commerce tracking. The numbers you're interested in or want to track.
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. Fifty-seven million Americans chose to shop online on Black Friday, resulting in a...
Either of these two ratios will be important for an e-commerce campaign where margin is going to be crucial. These are the most essential "how much business is the campaign driving" numbers. Sometimes this really does work well and it's great...
Most have e-commerce sites, but there are some who are actually using Pinterest to drive traffic to their physical stores. Pinterest Works for Both E-Commerce and Brick-and-Mortar Stores Of course, I love to be proven wrong when someone can bring...
If you run an e-commerce campaign, then you may prefer to target on a Cost of Sale rather than a fixed CPA target. Use Google Insights to get that annual trend (you won't be able to do this keyword by keyword, so choose some high value...
Cyber Monday was yet another historic day for e-commerce, with online spending reaching a record $1.25 billion,” said comScore chairman Gian Fulgoni in a statement. Mobile traffic to e-commerce sites rose from 3.9 percent on Cyber Monday 2010 to...
Havas Media Social 2011 Social Commerce Survey Note: For the clothing industry this will require smart e-commerce planning for discontinued items. QR codes can store 133 times more data than a UPC (1D barcode) including letters and numbers which...
Understand that as much as I bang on about virtual commerce, that is not the primary way Linden Lab makes money from Second Life. There are a handful of people who own large numbers of estate regions and are in business renting them to other people...
Because Linden Lab is still not taking commerce seriously (or, conversely, definitively stating they're simply not going to), when they make poor decisions that affect the merchant community, they are screwing around with people's very real lives.
For example, some B2B organizations blend lead generation and e-commerce in their website experience, which would necessitate a much broader set of requirements. Fast forward to the MarketingSherpa 2012 report and the numbers actually declinedin...
Wal-Mart Buys Kosmix, Looks to Social Commerce Future - ClickZ Organic Search Traffic Data: Are You Looking at the Right Numbers? Yahoo seen reporting flat quarterly sales - MarketWatch Google Investors Say They Wanted More From Page on Analyst...
Eric Schmidt closing in on top Commerce job? The Internet Corporation for Assigned Names and Numbers (ICANN) voted 8-3 to approve an XXX gTLD (generic top level domain) much to the outcry of the adult industry that see it as a waste of time and...
There is real opportunity in e-commerce; since 2007 the growth of online shopping has nearly doubled and is estimated to have reached close to $6 billion in 2010. If you want to get the attention of people living in Iceland, Google reaches around...
Bryan Eisenberg is back to moderate speakers: Nitin Mangtani (Google), Noran El-Shinnawy (Acquisio), Lee Cohen (Become, Inc), and John Federman (Searchandise Commerce). Online research is driving commerce, but it's important to remember that 50...
Let's assume that you have had four visitors to your e-commerce website. Most e-commerce sites we have seen range from 1% to 5%. All online marketing campaigns and programs should be run "by the numbers.
Expanding display and e-commerce revenue streams. Publishers who monetize themselves primarily through national display advertising and e-commerce applications are recognizing not just the potential of local business revenues, but they see the...
Once traffic on an e-commerce website has been analyzed and segmented by these eight behavioral types, adjustments can be made to the outbound marketing mix to attract the behavioral segments who are already coming to the site and converting to...
Bazaarvoice Lets Brands Push Ratings to E-Commerce Partners SLI Systems Joins Bazaarvoice Radius to Help Marketers Execute Integrated Social Commerce Strategies These numbers are also a very good reason why you have to keep an eye on your brand's...
