SEO News

Numbers Column

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  1. Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

    Think of it this way: if you were to fill into the revenue column for the Furby, what amount would make you happy? All that you really need to do is look over the numbers and PPC data. Product line trial and error has no place during the holiday...

  2. Why Quality Score is One of the Least Important AdWords Metrics

    Contrary to popular belief, you are better off turning the entire quality score column off and ignoring it entirely,” according to McDonald. Quality Scores are Like Cholesterol Numbers Recent discussion among search marketers over whether lowering...

  3. Running Lean With AdWords

    And it concerns AdWords, so I’m going to pick on that bit in this column. While the numbers are admittedly too low to be conclusive, they do show that the first headline that trumpets “Men’s Jeans | Jean Shoppe” is more than 50 percent more...

  4. Non-Google Link Strategy: An Example of Stealth Link Marketing

    My prior column "Link for People, Not Search Engines," was met with a few favorable responses and responses asking for more concrete advice/examples. For the remainder of this column, let's forget the search engines exist, or say for the sake of...

  5. Funny Flirting with Siri; The Apple of My iPhone

    Editor's note: This column originally was published on October 22, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. Siri's favorite color seemed to be a reference to the Matrix film, a digital...