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Numbers

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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Avoid Numbers Many advertisers include numbers in their paid search ads such as "20% off" or "10th Anniversary Sale. However, our research found that ads without numbers in the copy performed nearly 20 percent better than those with them.

  2. Softer NSFR may not save repo, banks warn

    We're still running our internal numbers and back-testing individual businesses, but it's still not clear to us how economical those businesses will be, even with the new, lower funding requirements," says a regulatory specialist at one European...

  3. SEC gives green light to Eaton Vance’s active ETMFs

    The active mutual fund market is, in round numbers, close to $10 trillion. The US Securities and Exchange Commission (SEC) is to grant investment manager Eaton Vance a set of exemptions allowing it to launch a series of exchange-traded managed...

  4. Insurers must prove bank-style run risk worries wrong

    Actuarial forecasting and the law of large numbers make such events relatively predictable in the aggregate. Be open about liability illiquidity, urge panellists The insurance industry must do more to show regulators they are wrong to worry about a...

  5. AIFMD: hedge funds reported to be struggling with reporting

    Laurent Plumet, SGSS head of product development for fund administration services, says: "Though the regulator is favouring estimated front-office data as opposed to back-office audited information, most of the AIFMs we've been approached by took...

  6. In-depth introduction: Expected shortfall

    Critics argued a bank's portfolio could change so much during a 10-day holding period that the resulting profit-and-loss figures would not relate to the snapshot of the portfolio taken when calculating the VAR numbers.

  7. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  8. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The underlying numbers are beginning to get very big," says Laszlo, "and as revenue numbers get big, growth percentages inevitably start to slow down. The revenue numbers for classifieds and directories have remained at a standstill from half-year...

  9. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Let’s Run Some Numbers The ad team might run the numbers and push to do this. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.