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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot to tell you what your users are doing. There is so much more to keywords than traffic.

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    As you build an integrated strategy, you should put the focus and discipline into looking at the numbers and move away from traditional response-rate data to data that's based on actual activity of the individual customer and understand their...

  3. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    But since this is cloud-based, and the heavy lifting will be completed by Deep Crawl's servers, you don't have to shy away from large numbers of URLs to test. With the release of the much-anticipated algorithm update, many in the industry wondered...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Advanced prospectors profit because they know where to look to find the nuggets, while...