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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the four quartiles. Advanced prospectors profit because they know where to look to find the nuggets, while...

  2. Google Palestine: Is Google Taking Sides?

    In this case, we are following the lead of the UN, Icann [the Internet Corporation for Assigned Names and Numbers], ISO [International Organisation for Standardisation] and other international organisations.

  3. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    It's hard to argue with numbers, but there are more variables to consider. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an...

  4. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...

  5. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The IAB's numbers come from its twice annual Internet Advertising Revenue Report. Search ad revenues once again broke records in 2012. Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising...