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  1. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The underlying numbers are beginning to get very big," says Laszlo, "and as revenue numbers get big, growth percentages inevitably start to slow down. The revenue numbers for classifieds and directories have remained at a standstill from half-year...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Let’s Run Some Numbers The ad team might run the numbers and push to do this. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the mighty Panda.

  4. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Similar to Google Product ID, Product Manufacturer Part Numbers or MPNs on Google traditionally have not been limited for character length. Although the inventory submission format requirement change was posted in June, Google noted it wouldn't...

  5. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Unless their business is summer-related, summer is the time of year where...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Therefore it makes more sense to focus activity on bigger projects that generate high quality but low numbers of links than vice-versa. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    To use this feature you have to have text numbers not images and add a small script to your website. Rule-Based, where you only use a unique phone numbers for specific campaigns. Google now offers advertisers the ability to use unique numbers on...

  8. Google, YouTube See Uptick in 2014 Back-to-School Search Traffic

    To decide what to bring to bring with them, college students are turning to so-called haul videos on YouTube in growing numbers. As students and teachers across the country return to the three Rs, Google says back-to-school searches have grown 45...