Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
After mashing up that data, I was able to calculate the approximate number of posts each feed had published, and what percentage of them I had starred: However, this approach makes it harder to cater to the long tail – hence the alternative...
Though Google didn't break its own market share record, there was a new search record: the number of desktop searches hit 20.4 billion for the first time, topping the previous high of 18.3 billion recorded in January.
If you're all nodding, then you may well be working in enterprise SEO where C-level management demand a number, normally in $$'s to justify every action. Eight Meetup groups of marketing professionals from the New York area plan to attend the SES...
The number of core (home and work desktop) searches fell 6 percent in February, from 19.4 billion in January to 18.3 billion in February. Google now owns 67.5 percent of the U.S.search market. After reaching 67 percent for the first time in...
Nearly 38.7 billion video content views occurred during the month, with Google sites generating the highest number at 13.2 billion, followed by AOL, Inc.with 692 million. So, as the charts above indicate, VEVO is both the number 3 video content...
Fearnall offered a number of tips for marketers looking to take advantage of the LinkedIn opportunity through Company Pages: In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and...
The continued strength of Google as a search provider is based on a large number of factors and won't be debated here, save to say, they have successfully provided the results people are looking for in a manner those searchers either enjoy or are...
This allows you to hit a way bigger keyword set than you use in your normal campaigns – you can bid to number one spots on head terms that generally don’t have ROAS for you, like “chair” or “toy” (along with super-cheap ones like “gift” and “free...
Average order value fell by 4.7 percent to $181.22 and the average number of items per order decreased 12 percent to 5.6. E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1...
In practical terms, it is helpful to know the number of competitors in your category, as well as to identify those that are bidding on your most critical keywords, as this enables you to better understand how aggressively you should be bidding to...
After a noteworthy dip in the number of September searches (to 16.3 billion), “explicit core” searches grew 8 percent to 17.6 billion in October. In October, Google smashed its own search engine market share record, accounting for 66.9 percent of...
Keywords that were 0-5 characters long never generated a meaningful number of clicks and conversions. Even though keywords that were 6-10 characters long generated a significant number of impressions, these keywords were not the top performers as...
Right below your website link – make sure you have a phone number that would render "click to call" on a mobile phone. In the first six months of 2012, 36 percent of emails sent were opened on a mobile device – a 32 percent increase over the last...
Pay no mind to the disproportionately huge number of SEOMoz users; this is to be expected, given that they distributed the survey throughout their network. It offers a broad look at salaries, the paid and free tools we tend to use, what tactics we...
So, over the past five years, the number of Americans watching online video has increased 37.3 percent. Nearly 36.9 billion video content views occurred during the month, with Google sites generating the highest number at 19.6 billion, followed by...
Since 2011, the number of corporate account followers on social channels has increased dramatically. On Facebook, the average number of Likes per company Page rose 275 percent, to 152,646. Global Fortune 100 companies were mentioned a total of 10...
Although the number of social media users is large, and in some cases increasingly mature in their usage patterns, the market is still in its early stages from a revenue perspective. Internationally, revenue from social networks will grow an...
This number may be even higher in 2012. Did you know that Google has doubled it's advertising budget in the past year to more tha $1.5 billion? I would imagine that they are spending all this on Google+ and other related products that Google is...
The number of searches for a sitting president will heavily reflect the news of the day in addition to election-based interest. If we look at the number of searches for “Obama” in April 2008 and compare them to “Romney” searches in April 2012, we...
