Social PR lessons to be learned for Facebook community managers and brands can come from some not so recent, but not so distant Internet entrepreneurs like Zappos CEO Tony Hsieh, author of the book “Delivering Happiness: A Path to Profits, Passion...
As a result, the program received 2x the number of expected video submissions. Can they engage consumers? And can they drive brand lift? Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the answers to these questions...
Ultimately, we (SES Conference) do see lots more submissions from male speakers but our number of submissions from women are starting to increase," Roth said. At SES New York in March, I organized the first Girls' Night Out for some of the female...
On the blog, Mohan said this and its other efforts to improve the performance of digital ads are paying off, based on a 65 percent increase in the number of brand advertisers using its formats and tools.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Already from the conclusion of January until now, there has been a vast increase in the number of results for the keyword, from 166 million last month to over 2 billion: Now, Pope Francis has taken the reigns, and a whole new chapter begins.
The number of core (home and work desktop) searches fell 6 percent in February, from 19.4 billion in January to 18.3 billion in February. Google now owns 67.5 percent of the U.S.search market. After reaching 67 percent for the first time in...
For this first basic calculation, just take your top-line data (for all summed fields, shown in blue), divide it by the number of days in that data, and multiply by the number of days you’re projecting for.
We’ve decided to reduce the number of speakers in each session to two people, plus a moderator. Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers...
Knowing your customer is commandment number one when it comes to testing. That’s what happened when Brian Christian wrote about the A/B test — the technology behind some of the biggest e-commerce online.
The number of keywords for which our clients do not rank has fallen dramatically: From 1028 keywords down to 789, a fall of 23%. Around 12% of our terms rank in the same place now as they did when the respective engagements began: the vast majority...
Cost: This is the number one disadvantage, and the only one that’s needed. Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. There are reasonable arguments both for and against the...
Payvment, for example, which bills itself as the number one Facebook ecommerce platform, has announced that it will run Black Friday deals between November 23rd and 27th, as well as Weekly Deals, enabling sellers to feature up to three promotional...
After a noteworthy dip in the number of September searches (to 16.3 billion), “explicit core” searches grew 8 percent to 17.6 billion in October. In October, Google smashed its own search engine market share record, accounting for 66.9 percent of...
Namely, so obvious and so simple that you probably already forgot them - like tip number 17: Every year, like clockwork, the big paid search platform companies publish a report following Black Friday/Cyber Monday weekend which, to paraphrase...
By dividing the search volume for the individual term by the total volume, you get down to focusing on the proportion of the total audience rather than the raw number of searches. Enjoy a significant number of conversions from the keyword?
Keywords that were 0-5 characters long never generated a meaningful number of clicks and conversions. Even though keywords that were 6-10 characters long generated a significant number of impressions, these keywords were not the top performers as...
What’s the maximum number of people your business can handle? The most important regulator of how many units to sell is the number you can satisfy with a good customer experience (more on that below).
The number of friends, fans, and followers connected to your brand does not equal marketing engagement. What makes a good love story? Is it the ending where the couple falls madly in love and the story ends?
In less than three years, Sina Weibo already boasts more than 300 million registered users, while Twitter took five years to reach the same number. China is now the world’s largest mobile market. Official stats released in February showed the...
