Big brands maintain relationships with research companies of all shapes and sizes, from the heavyweights like Nielsen, IRI and NPD, to smaller specialized outfits with a unique angle on a particular industry, category or audience.
Apple accounted for 28% of all music purchased by U.S.consumers in the first quarter, according to NPD Group," it said. As Microsoft launched its Bing Entertainment search hub, it's no surprise that reports are surfacing about Google planning to...
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment. This much you know. One only has to be alive to know something massive is taking place.
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment. The argument rages on. Is PPC or SEO more effective? Which is easier? Which is faster?
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment. And they may not. There are many factors to consider, from company size and budgets to corporate culture and marketing goals.
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment. Google has thrown its hat in the ring with Buzz. Multiple search engines are incorporating tweets and Facebook status updates...
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment. Put away your tarot cards. Hide all those ancient texts by Nostradamus. They won't tell you the future of Search.
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment. Who's to blame for your company's marketing failures? And who gets credit for its marketing successes?
His marketing and editorial experience includes positions with Acronym Media, The NPD Group and Sony Music Entertainment. The rest is history.and the present and the future. Marketers have many new tools to reach consumers, from web sites to blogs...
JupiterResearch designed and fielded the survey in August 2008 to online consumers selected randomly from the NPD Group US online consumer panel. BuzzLogic, a social media analysis company and ad network, sponsored the market research and...
On LinkedIn, Dima (Dan) Itkis, an NPD (new product development) project manager focusing on SaaS (Software as a Service) projects, shared his recommendation for assembling a dream team. Machine Translation (MT), Part 1 of this series captured the...
I used to get relevancy figures from NPD back then in a scatter-shot approach. Similarly, the NPD Group used to do consumer surveys, where the search engines' own users rated their relevancy. New Search Engine From Microsoft Gets Cool Welcome...
Nearly half use multiple keywords when searching, rather than a single keyword or other options NPD, Jan-March 2000 NPD Search and Portal Site Study NPD, Jan-March 2000 NPD Search and Portal Site Study
Yet back in 2000, the NPD Search & Portal Study found a search success rate (finding what you want every time or most of the time) to be 81 percent, across a range of search engines. Now signs of that investment are appearing.
Research firm NPD put together a panel with over 2,600 respondents. NPD asked the respondents -- which of the companies do they remember from the preceding screen shot? Should search engine marketing be considered as part of a brand-building campaign?
NPD New Media Services User Satisfaction Report http://searchenginewatch.com/sereport/00/07-npd.html This study measured user satisfaction over several years. According to NPD, Google ranked highest at the last survey period, with an overall score...
Similarly, the NPD Group used to do consumer surveys, where the search engines' own users rated their relevancy. But is Inktomi's "Web Search 9" better than previous incarnations? Indeed, is it better than its major crawler-based competitors...
In fact, the "Search Success" rate as measured by NPD was always above 75 percent, as measured on a quarterly basis between Spring 1997 and Winter 2000. This means more than three-quarters of the time, people reported to NPD that they found what...
NPD Search and Portal Site Study http://www.searchenginewatch.com/sereport/00/07-npd.html Findings from an older study that measured search success and failure rates, among other factors. A respected customer satisfaction index reports that users...
In this study of 2,663 people, GoTo had research company NPD test how users interacted with three types of advertising placed in a search environment: listings, banner ads and small, square "tile" ads that ran along the side of the listings.
