Often the curiosity factor of a completely different topic can drive a lot of clicks and shares. Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else?
Mobile and tablet use also continue to accelerate, while apps are pulling people away from the Internet completely. We tried doing a few different lead generation sites in some fairly competitive areas, a total fail that lost us hundreds of...
Some sites might not be a member of a network when you secure a link on them but get bought and added, so it's not something that you can completely control, either. Same site owner for loads of different sites.
We have a number of different audiences that are relevant for us, of course with GE,” he said. That ability to target is of course something that has been part of the opportunity on Facebook from the earliest days.
Google is going into gaming, or something else entirely. Google may not be completely altruistic, but they may indeed have a pure desire to advance technology in the world today. This would provide very little new in terms of search results, but...
The latest encroachment on advertiser’s freedom to outsmart each other is the dreaded “Enhanced Campaign,” which apparently constricts our ability to target different networks and devices completely independent of each other.
If you wait for something to be perfect or sometimes even just great, you’re going to miss the mark anyway. Be Different. Another big differentiator between star performers and less successful marketers is their perceived expertise level in...
Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions. Previously, Google had advised marketers to create separate campaigns targeting different locations and...
And now for something completely different – welcome to the craft beer revolution from BrewDog.com. And how about something much softer - the passion of Kid Icarus, a small neighborhood screen printing shop is captured in this wonderful video:
Yahoo and DMOZ have proven that two completely different approaches to cataloging the web failed. Gold, silver and bronze (or something similar) link building packages that can be purchased at a set price by any site about any topic.prediction:
But that doesn't mean we should completely forget about tactic-driven strategies. There's a good chance you're doing something that's working, but it doesn't mean it's your best option. As Greg says, it shouldn't be a "throw stuff against the wall...
Find birthdays of people in your industry, make a content calendar, and get something ready to post at midnight of their birthdays. When we brainstorm at my company, we go off on tangents that sometimes seem completely irrelevant until I write them...
You have a completely alternate version of your site translated in a different language. Multiregional: Google defines multiregional content as a website that “explicitly targets users in different countries.
For many affiliates, the key is to draw traffic through capturing different types of searches that the big brands might attract. It means creating something that people can't find anywhere else. Yes, a lot of people don't use or even like G+ (and...
For the record, I would like to say that in our own tests on SEW of having two using navigation bars (that had different content), we found that they either confuse users or people just don't use one of them.
You look up the search volume for a term, then log in to the tool and do the same thing again – the search volume is completely different! It means your site has a page that’s relevant for the term – so you don’t need to spend time creating...
Interestingly, if you buy my argument that sometimes we are aware of our sense of satisfaction due to completeness vs.not completeness and you continuously strive to write “completely”, you will have developed a readership at least, in part, by...
Yet, as a site that is more or less completely made up of stories, one could argue that it doesn't make sense to turn effectively turn everything into a conversion. At the very least, even without "humanly possible" page load data factored in, the...
Yes, there were areas that they weren’t completely satisfied with, but this was not the motivator to the mass penalty rollout. The basic premise of the Nash Equilibrium is that no player in the game takes a different action (to the action that the...
Instead, try something a little softer like "Please re-enter your telephone number. No one wants to buy something before knowing exactly how much it costs. By all means, suggest extras and accessories, but your main nav and any dynamic graphics...
