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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What type of reporting for social media does [VENDOR NAME] offer? Social Media Post to news streams? Do I need to set up the social media profiles for each location or will [VENDOR NAME]? Can you create or claim social media accounts on behalf of...

  2. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search...

  3. Reputation Management: PR vs. Search vs. China’s Water Army

    Early this month, Omnicom Group’s PR firm Fleishman-Hillard unveiled its specialist unit, BlueCurrent in Hong Kong that offers search and social media strategies, including crisis management, reputation monitoring and influencer marketing.