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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. U.S. Search Awards 2014 Nominations Now Open

    Best Use of Social Media in a Search Campaign Search Engine Watch is also a media partner of the event. Best Local Campaign Once again, I'll be judging entries, along with a great group that includes Michael Bonfils, Chris Boggs, Shari Thurow, and...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. SEW: In 2009, NDN introduced the Digital Media Exchange. We also get significant traffic from digital-first...

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media Lisa Williams, Director, Paid, Owned, Earned Media, Rosetta The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of...