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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the earned media and digital marketing space.

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Here are the answers from Jonah Stein, organizer of the San Francisco Marketing Professionals, Murray Newlands, organizer of Social Media Marketing, Monitoring, Engagement San Francisco, and Ted Prodromou, organizer of the Bay Area Internet...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising...

  7. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    If content marketing, social media, link building and PR are your thing, then earned media tracks are the ones you need to attend. This track is a real win-win versus just focusing on SEO, PPC only, social media independently as in today's world of...

  8. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    This is a huge missed opportunity, because email is responsible for generating twice as much direct traffic as social media, and fully four times the conversion rate. Search remains a crucial driver of traffic for ecommerce, generating 31 percent...

  9. 10 Vital Steps to Building Social Influence

    Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.

  10. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Because of this, the conversations and earned media played out on Twitter. SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social...