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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Notice the giant bamboo slide to no traffic on May 20 (Panda 4.0): In my previous posts about Panda, I’ve hammered one important point over and over again. User engagement is critically important. If users are showing low engagement, and yielding...

  2. Google App Searches Gmail for Upcoming Bills

    Additionally, when the Google App scrapes your email account and displays information for bills due, upcoming airline tickets, etc.you will receive a notice that states "Only you can see this result. What day of the month is the cable bill due?

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Oftentimes, this data exists in multiple locations; marketers who notice any of these elements missing in one system should be sure to keep digging for it in other locations. I was part of the relocation effort and the number of decisions that had...

  4. Bing Ads Enhances "Change History" Page

    You may also notice that the interface is at the same time much faster. Bing has announced enhancements to the Change History page in Bing Ads. The Change History page gives advertisers a way to see how changes impact a campaign's performance.

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    At this point, you might notice some strange things going on in the snapshot. They fire up Chrome or Firefox on their desktop computer and start looking around. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold.

  6. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    You'll notice that six of the top 10 retailers by spend are department stores. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...