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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL optimization, which looks at the on-page optimization score for individual URLs, and factors in criteria like number of detected errors, warnings, and notes for the URL. Searchmetrics has announced a new addition to the Searchmetrics Suite...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    Once you've completed some observations, use sticky notes to create a flow diagram of the observed tasks. I use different colored sticky notes to represent different aspects of the user's task. First, a definition: Task analysis is a step-by-step...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Take a look at your buyer persona and segment off your notes into where they fit in a typical marketing funnel. When looking at your notes from your interviews, ask yourself, “When they were doing X, what part of the funnel would that be?

  4. Seahawks Beat Broncos 33-17 in Battle of Bing Search Volume by State

    A few other notes from Bing: All signs point to a close game Sunday night when the Seattle Seahawks and Denver Broncos meet in Super Bowl 48. Ahead of the big football game, Bing looked at U.S.search volume for both NFL teams and found searches for...