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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    This tool is meant for that, Adams notes, and is ideal for content marketers who don’t really "get," or want to "get" the intricacies of SEO, but just want to know what they’re doing right or wrong. As content as a whole becomes the focal point of...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Google notes that more than 80 percent of downloaded apps are used only once and then deleted. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more...

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL optimization, which looks at the on-page optimization score for individual URLs, and factors in criteria like number of detected errors, warnings, and notes for the URL. Searchmetrics has announced a new addition to the Searchmetrics Suite...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    Once you've completed some observations, use sticky notes to create a flow diagram of the observed tasks. I use different colored sticky notes to represent different aspects of the user's task. First, a definition: Task analysis is a step-by-step...

  5. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Take a look at your buyer persona and segment off your notes into where they fit in a typical marketing funnel. When looking at your notes from your interviews, ask yourself, “When they were doing X, what part of the funnel would that be?