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  1. Social Customer Service Secrets to Avoid Negative Search Results

    The art of the old-fashioned handwritten thank-you note that you send to a client or customer is suddenly revolutionary…and modern. In social media, make it a point to keep that happy tone in the writing, taking advantage of the emojis when...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Note the word "keyword shingles" comes from the Rabin fingerprinting scheme "Rabin fingerprints, which results in a sequence of (n−k+1) fingerprints, called 'shingles'. So duplicate content is just taking the words from one page to another, and...

  3. How Can Good PPC Managers Become Great PPC Managers?

    If the AdWords note said, "Landing page experience: below average," we'd work with the client on improving how the landing page supported the keyword we were looking at. Taking ourselves from good to great, from successful to very successful, is a...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Note how core concepts inform multiple aspects of content and UX creation. Taking a step back, you're enterprise content plan for the example used above might look something like this. You have a great idea or product, some money to invest, eager...