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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    After you come across an example of a strategy done well, it's a good idea to note the points you found exemplary. You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand.

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: "Social Media ROI" is a buzzword phrase that loosely translated answers if the tactic can deliver tangible value. Note: For potential risks, estimate the likelihood of the risk occurring. Note: An ROI of 1 or 100% implies you'd get back what...