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  1. Mobile Advertising Measurement: Winning the Long Game

    It's important to note that the goal is to drive quality users, not just installs. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising...