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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Note that buyer personas and user groups are not interchangeable. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not something your...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Note how core concepts inform multiple aspects of content and UX creation. You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements...

  4. So... You Think SEO Has Changed?

    Here are some SEO basics that have remained relatively unchanged (note this list isn't intended to be comprehensive): Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    It's also important to note, however, that these websites cannot be emulated point for point to maximize success. Stop. What did you just click on? Look at the ridiculous headline for this column. Read it out loud to yourself.