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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Similarly, I bet you can recognize your favorite television show by the first note of its opening jingle. More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    The art of the old-fashioned handwritten thank-you note that you send to a client or customer is suddenly revolutionary…and modern. Search results beware and be aware, customer service is part two of the social media revolution.

  3. Last-Minute SEO - Here Come the Holidays!

    Note that we will not be going over every way to make your site more visible. NOTE: This is actually a strategy employed by large companies like Amazon. Just note that it should be a strategy and not throwing spaghetti at the wall with a bazooka...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Note that some of the queries were difficult to classify in the analysis, so the industry data by row does not add up to "all" data. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    You want to take note of how many you are receiving from mobile search and compare that to desktop. Note, I’m not going to cover each step in great detail. Once the render is complete, you will see a note under the "Status” column.

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Note: In addition, you can check out Groupon’s article on building a custom tracking and analytics platform] In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve...

  7. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It is important to note that social media was used to tell the story, rather than serving as the vehicle for connecting with customers. Note the significantly higher probability of purchase from customers who engaged with video and social media in...

  8. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Author's note: Special thanks to Thomas Prommer, vice president of technology at Huge, for helping author this post. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page...