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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Once again, you can reinforce the purchase triggers in slightly greater detail since you’ll have a little more space to work with. For example, T-Fal does a good job of describing their non-stick pan and its benefits, such as dishwasher safe, but...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Does it look safe? Performance: How fast is your site and does it work properly? Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the...

  3. How Link Building Changed in 2013

    If you rely on email outreach to build links, you're probably going to have to work extra hard to make that happen in 2014. We rename the process, we struggle to adapt to updates, we beg clients to let us stay as safe as possible, we argue about...

  4. How to Turn Data & Creativity Into Great Content in 3 Steps

    You will always just play it safe. It also makes sure that you don't ignore the second level of practical content that will do the leg work day-in-day-out. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI...