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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    According to the analysis in BrightEdge’s data set, we found queries related to the following topics being the most negatively impacted by Pigeon: Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S.

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says it has found that 90 percent of the median advertiser's cost comes from only 9.5 percent of its products. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Kasteler said they’ve found about 80 percent of keywords out there have informational intent. And even though it feels very risky, Moz conducted similar experiments and found you can get your site back and running fairly quickly, however.