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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    After you devour each one, come back and let us know which one was your favorite or other resources you found helpful in the comments. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. In the early stages of online advertising, targeting options...

  3. New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

    Nielsen's 2014 Digital Consumer Report found that 84 percent of people that have smartphones and tablets utilize them while watching TV at the same time. Here's a scenario for you. You're watching television and see the most hilarious commercial...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Once you've found low-quality content, you want to come up with a plan of action for how to deal with it. Panda isn't going away. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping...

  5. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    User-posted content for unique or unusual hobbies, for example, where "expert advice" is found on blogs, forums, and other user-generated content websites. Version 5.0 of the handbook is dated March 2014, and contains updated information about...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    After you come across an example of a strategy done well, it's a good idea to note the points you found exemplary. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  7. Influential Twitter Accounts Indexed More in Google [Research]

    What it found was that indexation was low overall, but that influential Twitter accounts with specific types of tweets tended to be indexed more. Between two queries, the company found a total of 6.2 billion Twitter pages indexed in Google, "which...

  8. SEO Website Audits: Everything You Need to Know Part II

    Detailed recommendations for implementation for the items found. A detailed and analytical write-up explaining to you the issues found and why they are issues in the first place. Actionable recommendations are given to help you implement changes...