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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    RKG also found spending on Bing Ads up 17 percent YoY. It’s that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    But honestly, after reviewing MainStreetHost.com's backlink profile, I have not – yet – found a single "good" (i.e.normal") link to their website. On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up.

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    After diving further into the back-end data of the client's CMS, we found the needle in the haystack. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  4. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A review of NTIS in 2012 by the Government Accountability Office found that 74 percent of its work could be achieved with a few mouse clicks, and of those, 95 percent of the results were free of charge to the end user, and therefore the taxpayer.

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept Beal a loyal customer. But there is hope for all of us. Reputation management expert Andy Beal, chief executive...

  6. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    What it found was that overall, sites did not stack up against the study's criteria; the average score amongst 100 web-only retailers was only about 2.8 out of 5. Few of the sites examined used responsive design, said The Search Agency, which...

  7. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    More details on this particular campaign can be found here. Every once in a while, Twitter shares interesting case studies of how unique brands have used creativity within its social platform to drive engagement and sales.

  8. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Values they found important in the product or service (price, functionality) Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types, start by creating...