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  1. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Disney characters still reign supreme when it comes to Halloween costumes for children and...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    During some audits, I found myself extremely frustrated being forced to watch a full-screen ad (which I would never normally do by the way). In my previous posts about Panda, I’ve hammered one important point over and over again.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  4. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. The problem of duplicate content arises when there is more than one version of a page indexed by the...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    During my analysis, I found technical problems, content problems, ad problems, and more. I even found problems that were fixed after my initial audit that had returned. I recently found a number of problems across companies that recovered...