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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    The quarterly analysis - which covers Covario clients in the tech, consumer electronics, and retail industries - found that smartphone and tablet media spend have been steadily increasing for the last two years, while desktop search spend has...

  2. Writing Your Way to the Top of Search and Social Results

    This can turn your quality content into search- and social-friendly content that can be better found in search, whether that searcher is performing a Google search or a Twitter search. Search and social media writing - we’ve come a long way in the...

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    First and foremost the study found that if you're not first, you might as well be last. Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile...

  4. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Disney characters still reign supreme when it comes to Halloween costumes for children and...

  5. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    During some audits, I found myself extremely frustrated being forced to watch a full-screen ad (which I would never normally do by the way). In my previous posts about Panda, I’ve hammered one important point over and over again.

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years.

  7. Dealing With Onsite Duplicate Content Issues

    The canonical tag is found in the header of a Web page.Use Meta Tags: Use meta tags to tell search engines which pages you do not want to index. The problem of duplicate content arises when there is more than one version of a page indexed by the...