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Norwich City

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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Last year English soccer player Jonny Howson transferred from his hometown team, Leeds United, to Norwich City. While Norwich City wanted to engage their fans (and they have over 3x the number of followers than the Leeds United official twitter...

  2. Great Expectations

    You can keep modelling until you are blue in the face - but at some point you need to take a view on what the likely future development of life expectancy is," - in one sentence, Scott Brown, Norwich Union's head of annuities, takes a machete...

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