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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    These metrics are also useful because there are years and years of industry norms collected around these metrics, which gives historical perspective and the ability to benchmark. It’s very easy to get caught up in the process when, in the end, all...

  2. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong

    Looking forward, he predicts, “With Thanksgiving now behind us and most consumers returning to work tomorrow, we can look forward with anticipation to Cyber Monday, which according to norms we’ve observed over the past three years should be the...

  3. comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

    The research categorized the results of each campaign into below-average, average and above-average relative to the comScore ARS Fair Share Benchmark, which averages the ARS Persuasion Score resulting from copy-tests for a variety of campaigns to...