SEO News


  1. Apparel PPC: Zappos Dominates the Competition

    You'll notice that both Zappos and their parent company Amazon have a presence in the top five, along with JCPenney, Macys, and Nordstrom. When it comes to paid search advertising in the apparel category, Zappos is king, according to AdGooroo's...

  2. Is Pinterest the New Darling of Retail Search?

    Some early adopter brands include Nordstrom, Disney, Tresemme, and Four Seasons. For more than the past year, there has been a lot of discussion on the war for retail searchers that has broken out between Google and Amazon.

  3. Cyber Monday Optimization Checklist

    Back in 2011, a slew of top retailers online lost Cyber Monday traffic when their sites crashed, including Brookstone and Nordstrom. If you're in the ecommerce space, this is one of the busiest times of year for your business and your website.

  4. Twitter Vine: How 5 Brands Make the Most of 6 Seconds

    Nordstrom is known for impeccable service as much as it is known for its equally fabulous half-yearly sale. To promote the upcoming sale, Nordstrom crafted a creative way to show a consumer's excitement of the upcoming sale in a fun and cheeky way...

  5. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    In a search “prom dresses under $100,” however, Nordstrom isn't the first result, but it’s the first household brand name returned. For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe...

  6. Bing Adds "Pin it" Button in Image Search

    Apparel summer dresses” swimsuit” Separate from Bing's social sidebar efforts, the folks over at Bing have added a "Pin it" button to the Bing Images search results.

  7. How to Avoid PR Disaster With a Social Media Policy

    Social Media Policy Database: Ever wonder what the social media guidelines looked like for big brands like Coca-Cola, Nordstrom, or Walmart? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR...

  8. The Year in Search & Social Marketing: Highs & Lows of 2012

    JCPenney, Gap and Nordstrom have all closed down their Facebook storefronts after trying to gain ecommerce revenues through he social network. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from...

  9. Facebook Launches Conversion Measurement Tool

    Say you like a shoe on Nordstrom’s site. Nordstrom’s know something has been Liked. Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and online sales.

  10. Pinterest Welcomes Brands With Business Accounts

    Large brands including Nordstrom, Whole Foods, Anthropologie, Real Simple, and Amazon also have an active presence on the online bulletin board. In a further indication that Pinterest is courting brands, the company has announced that organizations...

  11. Facebook Store Revenue Among SMBSs Increases 38%

    Last quarter, we spoke with Ruslan Fazlyev, CEO and founder of Ecwid, Inc.on his outlook for F-commerce, given the negative perception created when major players like JCPenney and Nordstrom threw in the towel and closed their Facebook stores.

  12. Website Optimization Basics

    Before I even got past the train station exit, I was presented with what seemed to be some odd choices for a train station: a Nordstrom’s, a Macy’s, and a Nordstrom’s Rack. Of course I left with a bit more than a jacket (and now need to hit returns...

  13. Facebook Storefronts: Why Brands Fail

    Speaking at the OnMedia NYC conference this week, executives offered up several reasons why four high-profile brands - GameStop, Gap, JCPenney, and Nordstrom - reportedly shuttered their Facebook storefronts over the past year.

  14. 7 Creative Ways Your Brand Can Use Pinterest

    Nordstrom Finding new and exciting ways to engage with your customers online can help to revitalize a stale social media marketing campaign. Pinterest, a new image sharing social site, has built quite an online buzz and some brands are using the...

  15. Bing: Deals, Video Home Page, New Conduit Deal

    In teaming with Groupon, LivingSocial, Nordstrom, Target and others, Bing’s goal is to be an aggregator rather than be another Groupon or LivingSocial, or even Google Offers. Bing now offers a more visual discount deal search experience with Bing...

  16. Google Partners with Big Brands for Tablet Catalog Project

    Bean, Lands’ End, Macy’s, Neiman Marcus,Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance Catalog, Tea Collection, Urban Outfitters and Williams-Sonoma, just to name a few," wrote Kinnari Jhaveri of the Google Commerce team in a blog...