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Nordstrom

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  1. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. From more humble beginnings of White Hat SEOs touting "content is king" to massive...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. Macy's focuses on events and product plugs to pull...

  3. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    In a search “prom dresses under $100,” however, Nordstrom isn't the first result, but it’s the first household brand name returned. For Nordstrom, optimizing the women's wrap dress category to also catch several variation types – print, stripe...

  4. How to Avoid PR Disaster With a Social Media Policy

    Social Media Policy Database: Ever wonder what the social media guidelines looked like for big brands like Coca-Cola, Nordstrom, or Walmart? Your brand ending up as a gag skit on "SNL" because of a social media mishap is probably not part of the PR...

  5. Pinterest Welcomes Brands With Business Accounts

    Large brands including Nordstrom, Whole Foods, Anthropologie, Real Simple, and Amazon also have an active presence on the online bulletin board. In a further indication that Pinterest is courting brands, the company has announced that organizations...

  6. Facebook Store Revenue Among SMBSs Increases 38%

    Last quarter, we spoke with Ruslan Fazlyev, CEO and founder of Ecwid, Inc.on his outlook for F-commerce, given the negative perception created when major players like JCPenney and Nordstrom threw in the towel and closed their Facebook stores.

  7. Social Shopping Apps Aim to Bridge the F-commerce Gap for Internet Retailers

    Liebermann describes how Glimpse works: “Say you like a shoe on Nordstrom’s site. Nordstrom’s know something has been Liked. For every article that proclaims F-commerce a flop, another seems to point to successes on the part of smaller businesses...